Location: Atlanta, GA

Reports to: Integrated Marketing Lead

Hiring Range: $65,000 – $72,500 per year

Full Time

Company Description

UrbanTrans North America specializes in innovative transportation solutions. We are a woman operated and owned transportation consulting firm with offices in Atlanta, GA; Denver, CO; Los Angeles, CA; and Toronto, ON.

We focus on multi-modal transportation planning, transportation demand management (TDM) programs, strategic planning, stakeholder outreach, complete marketing services, and TDM program implementation. Our mission is to create sustainable environments by developing and advancing innovative transportation solutions. We believe that increasing the availability and viability of convenient travel choices for all travelers benefits communities, employers, developers, and citizens by reducing transportation infrastructure spending, alleviating congestion, and improving air quality.

UrbanTrans provides a range of marketing services to a diverse clientele across North America, including local, regional, and state governments; developers; property managers; non-profits; and large employers.

Job Overview

A typical day will be anything but typical. But it will likely involve collaborating with our smart and talented teammates who are leading up key programs and projects in Los Angeles, Toronto, Denver, Atlanta, and beyond. Here’s a snapshot of this role’s key responsibilities, split out by our two primary marketing needs:

For Our Clients’ Programs and Projects: Our Marketing team leads the development and implementation of marketing strategies that support TDM planning projects and TDM program development and outreach. Primary responsibilities will include:

• Creating, publishing, and distributing content for targeted audiences via social media, email marketing, websites, sales sheets, brochures, and much more
• Designing and implementing customer journeys, including engaging and experimenting with varied marketing mediums, including traditional, digital, mobile, and automated marketing solutions
• Managing multiple client website properties, including publishing content and coordinating routine updates via the website CMS
• Devising, managing, and optimizing paid social media campaigns for varying channels, including Facebook, Instagram, LinkedIn, and Twitter
• Measuring and reporting analytics on the performance of various marketing campaigns
• Building and maintaining contact databases and audience segments
• Following emerging industry and marketing technology trends as they apply to UrbanTrans’ work

For UrbanTrans: Our Marketing team also provides corporate marketing support to the firm’s Operations and Business Development teams. Primary responsibilities will include:

• Coordinating content for the UrbanTrans website and other client-facing and/or internal communications, including blog, social media channels, newsletters, and more
• Assisting UrbanTrans’ business development team, including coordinating copyediting, graphics, and more for reports, proposals, and presentations
• Assisting with brand management, including developing advertisements, creating materials for industry events and conferences, and other corporate marketing activities.
• Coordinating with the UrbanTrans’ Operations team for marketing needs related to hiring and onboarding (e.g., website updates, staff bio and resumes, staff business cards, etc.)
• Actively brainstorming with the marketing lead on ways to grow the marketing team, including business development, staffing, areas of expertise, and more

Skills, Knowledge, and Abilities

We realize job descriptions often ask you to be great at everything. We’ve broken down the job skills based on what our perfect hire must have versus nice-to-have skills because we can’t all be super-humans (but we sure strive to be). This outline will help us both realize if this is a good long-term match. Our ideal candidate is an expert at:

• Getting the Word Out: You know how to reach people and get them to take action, no matter the medium or character count. You have:
  • Strong communication skills, including verbal, written, and interpersonal
  • Experience creating messages for different audiences and varying mediums, including blogs, emails, press releases, websites, SMS, and more
  • Experience with coordinating and managing content and editorial calendars for use with social media, websites, email marketing, and other content distribution methods
  • Experience with coordinating public relations and media outreach for local and regional publications
• Collaborating with People: You thrive when working with others and don’t hesitate to pitch in or step up when called on. You have:
  • Experience contributing to teams of all sizes
  • Experience working with a team of contractors and vendors
  • Experience with building and maintaining strong client relationships
• Crunching Numbers: You’re not intimidated by data or spreadsheets. You have:
  • Experience monitoring and reporting on marketing analytics
  • Knowledge of statistics and data analysis
  • A strong understanding of how to maximize spending with paid advertising for optimal campaign performance
  • Experience with A/B testing and multivariate experiments (e.g., testing subject lines, call-to-actions, etc.)
• Managing Projects: Even if you have a lot on your plate, you have a good process in place to get work done. You have:
  • Strong skills in organizing, prioritizing, and producing several marketing tasks concurrently
  • Experience with building timelines and budgets and leading a team
  • Demonstrated quality control and quality assurance through project deliverables
• Working with Tools: You have in-depth knowledge of and experience with varying software, including:
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • CMS websites (e.g., WordPress, Wix, etc.)
  • CRMs or contact database (e.g., Hubspot, Salesforce, Mailchimp, etc.)
  • Project management software (e.g., Asana, Wrike, Basecamp, etc.)
  • Automated marketing tools and concepts (e.g., Autopilot, Mailchimp, etc.)
  • Microsoft Office tools (e.g., Word, Excel, and PowerPoint)
  • Marketing analytics platforms and dashboards (e.g., Google Analytics or similar)

Other Desired Qualities

• Knowledgeable (or highly curious) about behavior change, sustainability, transportation, TDM, city planning, community development, economic development, or related
• Desire to positively affect the community, region, and environment
• Hands-on contributor
• Eagerness to build and refine your skills

Education and Work Experience Requirements

• Bachelor’s degree in marketing, communications, journalism, digital media or related field; and
• Five or more years of full-time professional experience
• 3 to 5 years of experience in a digital marketing or an integrated marketing communications role
• Certification in digital marketing-related topics is preferred, including SEO marketing, Google Analytics, paid social advertising for Facebook, LinkedIn, Google, or other related specialties
• Experience working for an agency, consulting firm, or similar multi-client environment

To Apply

Please send a resume and cover letter to Aaron Gaul, Director.