South Orange County Multimodal Study

South Orange County
Multi-modal Study

Orange County, CA

New approaches to transportation are coming to South Orange County, CA, and UrbanTrans is part of the team developing them.

UrbanTrans is helping create a multimodal transportation plan for South Orange County, conducting a study that examines a range of options. It will lead to adopting a new, locally-preferred strategy to set the stage for future transportation project development in South Orange County.

UrbanTrans’ focus is on providing TDM recommendations. To accomplish this, we conducted a geospatial analysis of various factors that impact the need, desire, and effectiveness of TDM. The analysis was used to identify TDM strategies applicable to the study area.

We then created several scenarios that allocated dollars to a collection of complementary TDM strategies and estimated how much each collection could reduce vehicle travel miles in the short and long-term ensuring that TDM was included in all the plan’s transportation alternatives. 

UrbanTrans’ staff is now supporting the refinement of the TDM strategies and evaluating the impacts of the remaining preferred alternatives.

FHWA Mobility on Demand Business Model Analysis

FHWA Mobility on Demand Business Model Analysis

Washington D.C.
The changing nature of the MOD marketplace has made it difficult for planning agencies to integrate MOD solutions into their communities and adequately mitigate for the frequent changes in MOD business models.

UrbanTrans is part of a team that is developing guidance to help transportation planners and agencies better integrate mobility on demand (MOD) business models into their planning processes. The changing nature of the MOD marketplace has made it difficult for planning agencies to integrate MOD solutions into their communities and adequately mitigate for the frequent changes in MOD business models.

The project began with an assessment of existing MOD business models. The assessment provides planners with a better understanding of the various services in the MOD ecosystem and what drives business decisions. When planners have a better understanding of business models, they are better able to predict how those models may change, what motivates MOD companies to work with communities, and how regulatory models may impact service provision. The project team then built a multi-step planning template to walk users through the selection of MOD services. The template includes a community mobility needs assessment to identify needs and match those needs to appropriate MOD business models. Planners are then walked through a planning exercise scenario to consider how internal and external factors may impact the delivery of MOD services. Examples include a MOD company ceasing service, moving from a business-to-government model to a business-to-consumer model, and loss of access to technology vendors that distribute key transportation information. The scenario planning template includes sample mitigations that can be used to address identified factors that may affect service delivery.

The final tool will help planners understand what MOD solutions are best for their community, what risks may occur when adopting solutions, and what mitigations can be taken (including not pursuing MOD solutions) to address potential risks.

City and County of Denver TDM Regulations

City and County of Denver TDM Regulations

Denver, Colorado
The project included significant public outreach that targeted developers, financiers, elected officials, neighborhood groups, transportation-related non-profits, regional governments, and shared-mobility service providers.

UrbanTrans is helping lead the development of a Transportation Demand Management (TDM) plan for the City and County of Denver. The city has seen significant growth in recent years that has resulted in increased congestion and parking demand. Simultaneously, the region and city have made large investments in transit infrastructure while suffering decreases in transit use.

The city hired UrbanTrans and its project partners David Evans and Associates and Fox Tuttle Hernandez to develop TDM policies to decrease vehicle trips and parking demand associated with new development and encourage the use of transit, walking, and biking. The planning effort included a review of citywide plans, policies of peer governments, and applicable academic research.

The project included significant public outreach that targeted developers, financiers, elected officials, neighborhood groups, transportation-related non-profits, regional governments, and shared-mobility service providers. Outreach included one-on-one meetings, focus groups, public meetings, a webinar, and an online survey.

The research and community feedback were used to develop three draft recommendations that were refined through additional stakeholder input leading to a final preferred option. The preferred option involves a tiered TDM requirement that adjusts based on development size, land use, location, and proximity to transit. An online tool will be developed that will provide developers with an interactive list of TDM strategies based on the specific characteristics of their development.

The final recommendations include specific actions that the city needs to take to implement the new regulations including staffing requirements, updates to internal tools to assure compliance, and incentives that should be provided to offset TDM program costs for developers and subsequent landowners.

California Institute of Technology (Caltech) Employee Mobility Plan

California Institute of Technology (Caltech) Employee Mobility Plan

Pasadena, California
Recommendations included a parking pricing plan; increased and simplified vanpool and transit subsidies; a last-mile service; and TDM branding and messaging among other strategies.

UrbanTrans developed an Employee Mobility Plan for Caltech that identified actions to enhance mobility for its 4,290 employees through an effective transportation demand management (TDM) program. This plan was an update to the institute’s 1989 plan that was required to comply with the City of Pasadena’s TDM ordinance. The plan proposed new and enhanced strategies to further reduce single occupancy vehicle trips to campus, helping to ensure that Caltech continues to meet the average vehicle ridership (AVR) goal set by the City.

TDM strategy recommendations were developed based on a thorough analysis of existing TDM strategies and land use and transportation conditions, feedback obtained during the campus focus groups, analysis of SCAQMD employee commute survey data, campus site visits, and a review of best practices and benchmarks. Recommendations included:
A parking pricing plan

  • Increased and simplified vanpool and transit subsidies
  • A last-mile service
  • TDM branding and messaging among other strategies.
Results:

Impacts associated with the enhanced TDM programs were modeled using TRIMMS and were estimated to reduce the number of single occupancy vehicle trips to and from campus by between 11% and 23% and increase AVR from 1.6 to between 2.0 and 2.5. UrbanTrans also developed a Year One TDM Program to accompany the plan that outlined actions to commence delivery of the recommended TDM strategies in the first year of implementation.

Downtown Westminster TDM Plan

Downtown Westminster TDM Plan

Westminster, Colorado
TDM strategy recommendations included parking management strategies, infrastructure investments, a transit pass program, a bike share program, educational efforts, and incentives.

UrbanTrans developed a Transportation Demand Management (TDM) plan for downtown Westminster to facilitate the city’s goals to encourage density, minimize parking demand, and promote an active environment, supportive of walking, biking, and transit use, at the 105-acre redevelopment site of a former mall. To develop the plan, UrbanTrans undertook an inventory of existing and planned transportation infrastructure and services, collected anticipated resident and employee demographics, and evaluated projected vehicle trip generation. TDM strategy recommendations included parking management strategies, infrastructure investments, a transit pass program, a bike share program, educational efforts, and incentives.

To help assure successful implementation of plan recommendations, UrbanTrans developed an implementation timeline based on the completion of development milestones. Additionally, the plan included:

  • Estimates of staffing and funds needed to implement the recommended strategies
  • Potential funding sources
  • Estimates of the likely impacts implementation will have on travel behavior and parking demand.

Monterey Active Transportation/Demand Management Plan

Monterey Active Transportation / Demand Management Plan

Monterey, California
Following a thorough existing conditions analysis, including GIS mapping of TDM supportive infrastructure, UrbanTrans developed a set of strategies tailored to the three distinct audiences.
UrbanTrans has been assisting the City of Monterey with development of an Active Transportation/Demand Management (AT/TDM )plan. A popular tourist destination that is also host to several academic and military institutions, Monterey was looking for ways to decrease single occupant vehicle travel and reduce peak period and seasonal congestion by developing targeted strategies aimed at three target audiences: in-commuting workers, students and visitors. Following a thorough existing conditions analysis, including GIS mapping of TDM supportive infrastructure, UrbanTrans developed a set of strategies tailored to the three distinct audiences. Because a transportation management association was deemed infeasible, UrbanTrans staff contributed to the development of a user-friendly online tool employers can use to determine which strategies are best suited for the type, size, and location of their organizations as well as their business priorities.

US 36 TDM Construction Mitigation Plan

US 36 TDM Construction Mitigation Plan

US-36 Corridor, Colorado
Program evaluation showed that transit ridership by employees working near park and rides increased by 67% as a result of program efforts. Individuals who participated in other subsidy programs decreased their commute drive alone rate by 34%. Overall, vehicle travel was reduced by more than 120,000 vehicle trips and 3 million VMT per year.

The US 36, which connects Denver to Boulder, went through a transformation that added managed lanes, bus rapid transit, bus-on-shoulder service and a regional bike path to the corridor.

UrbanTrans worked with 36 Commuting Solutions, a Transportation Demand Management (TDM) provider along the corridor, to develop a TDM construction mitigation plan to encourage travelers to choose sustainable travel modes during construction and prime the market to assure high utilization of planned services and infrastructure and provide long-term congestion relief. Development of the plan involved coordination with area employers, multiple government agencies and regional TDM implementers.

The plan’s recommendations include unique subsidies to encourage travel behavior change, a robust marketing plan, the creation of multiple districts where employees will be eligible for free transit passes, new tools to inform commuters of their travel options and methods for measuring the impact of the program on travel behavior.

Results:

Program evaluation showed that transit ridership by employees working near park and rides increased by 67% as a result of program efforts. Individuals who participated in other subsidy programs decreased their commute drive alone rate by 34%. Overall, vehicle travel was reduced by more than 120,000 vehicle trips and 3 million VMT per year.

Other Projects You Might Like

Destination Medical Center Transportation Study and TMA Formation

Destination Medical Center Transportation Study and TMA Formation

Rochester, Minnesota
UrbanTrans developed recommendations regarding what TDM strategies should be provided and the organizational structure through which those strategies should be delivered.

UrbanTrans was part of a consulting team that worked with the city of Rochester to study investments in transit, active transportation, Transportation Demand Management (TDM), and parking management as part of a significant planning and economic development effort aimed at accommodating a two-fold increase in its downtown employment over a 20-year period.

Results:

UrbanTrans developed recommendations regarding what TDM strategies should be provided and the organizational structure through which those strategies should be delivered. UrbanTrans also assisted the city with the development of policies to encourage new developments to fund and implement TDM strategies that reduce parking demand and vehicle travel.

Simultaneous to our TDM planning work, UrbanTrans has helped the city plan and implement a pilot TDM program for city staff and subsequently launched a transportation management association to expand that program to other employers and employees within the city. Current efforts include surveying employees, identifying applicable TDM strategies, and developing and implementing marketing and educational efforts to encourage travel behavior change.

Other Projects You Might Like

MassRIDES Program Support

MassRIDES Program Support

Massachusetts
MassRIDES hired UrbanTrans to build a model that predicts increases in transit ridership that would result from subsidizing TNC rides between commuters’ homes and nearby commuter rail stations in the Boston region.
UrbanTrans’ role in the MassRIDES Program Support project was three-fold:
Program Evaluation
UrbanTrans conducted an analysis of three evaluation methodologies in order to improve how program impacts are determined. Prior to our support, estimates of impacts on travel behavior and environmental quality primarily came from data collected through a state-wide ridematching and trip tracking tool. UrbanTrans analyzed the data collected through the tool and the methodology used to determine program impacts and provided recommendations to improve the analysis methodology. Our work included modeling program impacts using TRIMMS and conducting a survey of program participants. The survey data were used to build a statistical model to estimate program impacts that accounted for participant race, income, and work location. In addition, an analysis was conducted to determine what effect suburban versus urban locations had on program results.
TDM Toolkits
UrbanTrans assisted MassRIDES with the development of Transportation Demand Management (TDM) toolkits that are being used to educate employers and developers on the benefits of TDM programs. The toolkits are designed to assist developers and employers with the selection of TDM strategies that are applicable to their worksite or development that will result in measurable reductions in vehicle travel. Based on the success of the toolkits, UrbanTrans was asked to update them to cover a broader selection of employers and locations throughout the state.
TNC as a first mile solution
MassRIDES hired UrbanTrans to build a model that predicts increases in transit ridership that would result from subsidizing Transportation Network Company (TNC) rides between commuters’ homes and nearby commuter rail stations in the Boston region. The model controls for factors such as parking cost and availability, station access time and mode, differences in rail travel time versus vehicle travel time, vehicle trip cost savings, transit fares, and parking fees at transit stations and near work locations. It was used to evaluate stations throughout the Boston region and identify the top ten stations where TNC subsidies will yield the largest increases in transit ridership while requiring minimal net costs after accounting for new transit fare revenue.

Other Projects You Might Like

RTD First-and-Last Mile Strategic Plan

RTD First-and-Last Mile Strategic Plan

Case Study
For Denver’s Regional Transportation District (RTD), building on a transit service that reaches more people effectively means facilitating efficient and safer connections from destination to destination. Covering more than 2,300+ miles and serving just over 3 million people, RTD sought a plan to guide future safety and access improvements to support first and last mile trips across 40 cities in and surrounding Denver, Colorado.
Leading a team of firms, UrbanTrans worked closely with RTD and the project planning advisory committee representing key stakeholders in the region to develop a comprehensive first and last mile strategy toolkit. The plan covers all modes of transportation, including improving access for transit, TNC pick-ups and drop-offs, pedestrians, bicyclists and micromobility users all while integrating TDM programs to complete the package of solutions.

Denver, Colorado
2018-2019
First and Last Mile
Planning

Results

The project team developed a methodology to put the first and last mile toolkit into action and identify the most suitable and practical strategies to improve station access. This methodology was applied to 15 representative stations across the district to showcase to local jurisdictions how they can perform their own analysis and generate recommendation for their stations. 

Other Projects You Might Like

How the ATL Airport Slashed Commute Times, Costs With Their Award-Winning Carpool Program​
Designing an Equitable, Sustainable Transportation Option for Airport Employees
Readying Toronto for the Great Welcome Back