Destination Medical Center Transportation Study and TMA Formation
UrbanTrans was part of a consulting team that worked with the city of Rochester to study investments in transit, active transportation, Transportation Demand Management (TDM), and parking management as part of a significant planning and economic development effort aimed at accommodating a two-fold increase in its downtown employment over a 20-year period.
UrbanTrans developed recommendations regarding what TDM strategies should be provided and the organizational structure through which those strategies should be delivered. UrbanTrans also assisted the city with the development of policies to encourage new developments to fund and implement TDM strategies that reduce parking demand and vehicle travel.
Simultaneous to our TDM planning work, UrbanTrans has helped the city plan and implement a pilot TDM program for city staff and subsequently launched a transportation management association to expand that program to other employers and employees within the city. Current efforts include surveying employees, identifying applicable TDM strategies, and developing and implementing marketing and educational efforts to encourage travel behavior change.