US 36 TDM Construction Mitigation Plan
US-36 Corridor, Colorado
The US 36, which connects Denver to Boulder, went through a transformation that added managed lanes, bus rapid transit, bus-on-shoulder service and a regional bike path to the corridor.
UrbanTrans worked with 36 Commuting Solutions, a Transportation Demand Management (TDM) provider along the corridor, to develop a TDM construction mitigation plan to encourage travelers to choose sustainable travel modes during construction and prime the market to assure high utilization of planned services and infrastructure and provide long-term congestion relief. Development of the plan involved coordination with area employers, multiple government agencies and regional TDM implementers.
The plan’s recommendations include unique subsidies to encourage travel behavior change, a robust marketing plan, the creation of multiple districts where employees will be eligible for free transit passes, new tools to inform commuters of their travel options and methods for measuring the impact of the program on travel behavior.
Program evaluation showed that transit ridership by employees working near park and rides increased by 67% as a result of program efforts. Individuals who participated in other subsidy programs decreased their commute drive alone rate by 34%. Overall, vehicle travel was reduced by more than 120,000 vehicle trips and 3 million VMT per year.