Location: Atlanta, GA
Reports to: Senior Principal Consultant – Marketing
Hiring Range: $50,000 – $62,500 per year
Full Time
To Apply
Please send a resume, cover letter, and portfolio to Aaron Gaul, Director: gaula@urbantrans.com
Company Description
UrbanTrans North America specializes in innovative transportation solutions. We are a woman operated and owned transportation consulting firm with offices in Atlanta, GA; Denver, CO; Los Angeles, CA; and Toronto, ON.
We focus on multi-modal transportation planning, transportation demand management (TDM) programs, strategic planning, stakeholder outreach, complete marketing services, and TDM program implementation. Our mission is to create sustainable environments by developing and advancing innovative transportation solutions. We believe that increasing the availability and viability of convenient travel choices for all travelers benefits communities, employers, developers, and citizens by reducing transportation infrastructure spending, alleviating congestion, and improving air quality.
UrbanTrans provides a range of marketing services to a diverse clientele across North America, including local, regional, and state governments; developers; property managers; non-profits; and large employers.
Job Overview
A typical day will be anything but typical. But it will likely involve collaborating with our smart and talented teammates who are leading up key programs and projects in Los Angeles, Toronto, Denver, Atlanta, and beyond. Here’s a snapshot of this role’s key responsibilities, split out by our two primary marketing needs:
For Our Clients’ Programs and Projects: Our Marketing team leads the development and implementation of marketing strategy to support TDM planning projects and TDM program development and outreach. These include working in coordination with the Integrated Marketing Lead and Senior Marketing Specialist to develop marketing content, collateral and other creative assets that support these projects. Primary responsibilities will include:
- Designing and/or coordinating graphic assets for projects as needed and/or based on direction from creative briefs for graphic design needs
- Creating copy and/or coordinating copywriting needs that meet client needs and standards based on direction from creative briefs
- Providing task and production management for creative projects across varying digital and traditional mediums, including arranging production timelines and tasks for creative needs
- Developing and managing brand assets for client projects
- Assisting with creating, publishing, and distributing content for targeted audiences via social media, email marketing, websites, sales sheets, brochures, and much more
- Following emerging industry and marketing trends as they apply to UrbanTrans’ work
For UrbanTrans: Our Marketing team also provides corporate marketing support to the firm’s Operations and Business Development teams. Primary responsibilities will include assisting with brand management for corporate marketing, business development, and internal communications needs.
Skills, Talents, and Experience
We realize job descriptions often ask you to be great at everything. We’ve broken down the job skills based on what our perfect hire must have versus nice-to-have skills because we can’t all be super-humans (but we sure strive to be). This outline will help us both realize if this is a good long-term match. Our ideal candidate is an expert at:
- Turning ideas into reality: You can take ideas—your own, your teammates’, and your clients’—and know how to turn them into communications materials with effective visuals and copy. You have:
- Experience as a graphic designer, copywriter, or both
- Experience working with other creatives/contractors to execute a vision
- Solving problems: You’re an out-of-the-box thinker and happily tackle a puzzle no matter how complex. You have:
- Knowledge and demonstrated experience with UX design, service design, and other design thinking methodologies
- Demonstrated experience with conveying messages through written and visual materials
- Collaborating with people: You thrive when working with others and don’t hesitate to pitch in or step up when called on. You have:
- Strong communication skills, including verbal, written, and interpersonal
- Experience contributing to teams of all sizes
- Experience working with a team of contractors and vendors
- Working with tools: You have in-depth knowledge of and experience with varying software, including:
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- CMS websites (e.g., WordPress, Wix, etc.) with knowledge or experience in HTML Email marketing and automated marketing platforms (Mailchimp, Constant Contact, Autopilot, etc.)
- Project management software (e.g., Asana, Wrike, Basecamp, etc.)
- Microsoft Office tools (e.g., Word, Excel, and PowerPoint)
- Managing tasks: Even if you have a lot on your plate, you have a good process in place to get work done. You have:
- Strong skills in organizing, prioritizing, and producing several marketing tasks concurrently
- Experience with building timelines and budgets Demonstrated quality control and quality assurance through task deliverables
Education & Work Experience Requirements
- Bachelor’s degree in marketing, communications, journalism, English, visual communications, or related fields; and
- Minimum of 3 to 5 years of professional experience in a creative role (e.g., graphic design, copywriter)
- Experience working for an agency, consulting firm, or similar multi-client environment
Other Desired Qualities
- Knowledgeable (or highly curious) about behavior change, sustainability, transportation, TDM, city planning, community development, economic development, or related
- Desire to positively affect the community, region, and environment
- Hands-on contributor
- Eagerness to build and refine your skills
To Apply
Please send a resume, cover letter, and portfolio to Aaron Gaul, Director: gaula@urbantrans.com
