Perimeter Case Study

Transforming Commuting in one of Atlanta's Thriving Business Hubs

Case Study

Central Perimeter is home to one of Atlanta’s densest employment areas in the region, with more than 130,000 employees and 3,000+ companies representing a mix of Fortune 500 companies, large to small enterprises, and service industry businesses across four square miles. An advocate for infrastructure and transportation, the Perimeter Community Improvement Districts hired UrbanTrans to implement transportation solutions that improve access and mobility and reduce congestion within the commercial district.

Atlanta, Georgia
Ongoing Project
2015 – Present
TDM, First/Last Mile

Perimeter sits at the confluence of two major highways, and its primary intersection sees over 400,000 cars each day. As the area continues to gain popularity among leading companies in Atlanta due to its convenient location and reasonable office rent prices, Perimeter’s influx in commuters is pushing its infrastructure past its limits—resulting in high volumes of traffic and significant commute times. However, the area boasts three heavy rail stations and a commuter bus service. UrbanTrans leverages these key amenities and works directly with properties, employers, and employees to decrease drive-alone commutes and increase transit ridership, carpools, telework, and active transportation among employees throughout the district.

UrbanTrans leverages a unique two-pronged approach to drive results and redefine what it means to get to work in Perimeter: deep-dive programming for major employers and scalable solutions for area businesses. UrbanTrans works with large properties and employers to impact thousands of commuters through programming, urban planning, and policymaking. To serve the rest of the market, UrbanTrans offers a digital menu of services and resources, so employers of all sizes can benefit from the same advising and support given to larger enterprises.
0 K
Commuters served at partner employers or properties
0 M
(and counting) fewer drive alone commute miles annually
0 +
discounted transit passes sold per month

RTD First-and-Last Mile Strategic Plan

RTD First-and-Last Mile Strategic Plan

Case Study
For Denver’s Regional Transportation District (RTD), building on a transit service that reaches more people effectively means facilitating efficient and safer connections from destination to destination. Covering more than 2,300+ miles and serving just over 3 million people, RTD sought a plan to guide future safety and access improvements to support first and last mile trips across 40 cities in and surrounding Denver, Colorado.
Leading a team of firms, UrbanTrans worked closely with RTD and the project planning advisory committee representing key stakeholders in the region to develop a comprehensive first and last mile strategy toolkit. The plan covers all modes of transportation, including improving access for transit, TNC pick-ups and drop-offs, pedestrians, bicyclists and micromobility users all while integrating TDM programs to complete the package of solutions.

Denver, Colorado
First and Last Mile


The project team developed a methodology to put the first and last mile toolkit into action and identify the most suitable and practical strategies to improve station access. This methodology was applied to 15 representative stations across the district to showcase to local jurisdictions how they can perform their own analysis and generate recommendation for their stations. 

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Perimeter Case Study