Downtown Westminster TDM Plan

Downtown Westminster TDM Plan

Westminster, Colorado
TDM strategy recommendations included parking management strategies, infrastructure investments, a transit pass program, a bike share program, educational efforts, and incentives.

UrbanTrans developed a Transportation Demand Management (TDM) plan for downtown Westminster to facilitate the city’s goals to encourage density, minimize parking demand, and promote an active environment, supportive of walking, biking, and transit use, at the 105-acre redevelopment site of a former mall. To develop the plan, UrbanTrans undertook an inventory of existing and planned transportation infrastructure and services, collected anticipated resident and employee demographics, and evaluated projected vehicle trip generation. TDM strategy recommendations included parking management strategies, infrastructure investments, a transit pass program, a bike share program, educational efforts, and incentives.

To help assure successful implementation of plan recommendations, UrbanTrans developed an implementation timeline based on the completion of development milestones. Additionally, the plan included:

  • Estimates of staffing and funds needed to implement the recommended strategies
  • Potential funding sources
  • Estimates of the likely impacts implementation will have on travel behavior and parking demand.
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Club Ride Commuter Services

Club Ride Commuter Services

Las Vegas, Nevada
An annual transportation coordinator survey is being conducted with the goal of gaining insights into how transportation coordinators view the program, what could be done to help them promote Club Ride and alternative transportation modes and any additional feedback they have that could influence the program moving forward.
UrbanTrans has been performing annual program evaluation and support activities for the Regional Transportation Commission of Southern Nevada’s commuter services program, which serves all of Clark County. Program evaluation includes conducting and analyzing an annual commuter survey, aimed at identifying commute trends, program satisfaction, program impacts and opportunities to enhance the overall program and employer specific offerings. An annual transportation coordinator survey is being conducted with the goal of gaining insights into how transportation coordinators view the program, what could be done to help them promote Club Ride and alternative transportation modes as well as any additional feedback that could influence the program moving forward.Support activities have also included employer specific surveys conducted to develop targeted recommendations for a selection of engaged employers. Additional projects included an analysis of Club Ride’s rewards and incentive programs, a segmented email campaign developed to reactivate members who had become inactive and a redesign and update of Club Ride’s toolkit for employee transportation coordinators and related marketing materials.
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US 36 TDM Construction Mitigation Plan

US 36 TDM Construction Mitigation Plan

US-36 Corridor, Colorado
Program evaluation showed that transit ridership by employees working near park and rides increased by 67% as a result of program efforts. Individuals who participated in other subsidy programs decreased their commute drive alone rate by 34%. Overall, vehicle travel was reduced by more than 120,000 vehicle trips and 3 million VMT per year.

The US 36, which connects Denver to Boulder, went through a transformation that added managed lanes, bus rapid transit, bus-on-shoulder service and a regional bike path to the corridor.

UrbanTrans worked with 36 Commuting Solutions, a Transportation Demand Management (TDM) provider along the corridor, to develop a TDM construction mitigation plan to encourage travelers to choose sustainable travel modes during construction and prime the market to assure high utilization of planned services and infrastructure and provide long-term congestion relief. Development of the plan involved coordination with area employers, multiple government agencies and regional TDM implementers.

The plan’s recommendations include unique subsidies to encourage travel behavior change, a robust marketing plan, the creation of multiple districts where employees will be eligible for free transit passes, new tools to inform commuters of their travel options and methods for measuring the impact of the program on travel behavior.

Results:

Program evaluation showed that transit ridership by employees working near park and rides increased by 67% as a result of program efforts. Individuals who participated in other subsidy programs decreased their commute drive alone rate by 34%. Overall, vehicle travel was reduced by more than 120,000 vehicle trips and 3 million VMT per year.

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Destination Medical Center Transportation Study and TMA Formation

Destination Medical Center Transportation Study and TMA Formation

Rochester, Minnesota
UrbanTrans developed recommendations regarding what TDM strategies should be provided and the organizational structure through which those strategies should be delivered.

UrbanTrans was part of a consulting team that worked with the city of Rochester to study investments in transit, active transportation, Transportation Demand Management (TDM), and parking management as part of a significant planning and economic development effort aimed at accommodating a two-fold increase in its downtown employment over a 20-year period.

Results:

UrbanTrans developed recommendations regarding what TDM strategies should be provided and the organizational structure through which those strategies should be delivered. UrbanTrans also assisted the city with the development of policies to encourage new developments to fund and implement TDM strategies that reduce parking demand and vehicle travel.

Simultaneous to our TDM planning work, UrbanTrans has helped the city plan and implement a pilot TDM program for city staff and subsequently launched a transportation management association to expand that program to other employers and employees within the city. Current efforts include surveying employees, identifying applicable TDM strategies, and developing and implementing marketing and educational efforts to encourage travel behavior change.

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MassRIDES Program Support

MassRIDES Program Support

Massachusetts
MassRIDES hired UrbanTrans to build a model that predicts increases in transit ridership that would result from subsidizing TNC rides between commuters’ homes and nearby commuter rail stations in the Boston region.
UrbanTrans’ role in the MassRIDES Program Support project was three-fold:
Program Evaluation
UrbanTrans conducted an analysis of three evaluation methodologies in order to improve how program impacts are determined. Prior to our support, estimates of impacts on travel behavior and environmental quality primarily came from data collected through a state-wide ridematching and trip tracking tool. UrbanTrans analyzed the data collected through the tool and the methodology used to determine program impacts and provided recommendations to improve the analysis methodology. Our work included modeling program impacts using TRIMMS and conducting a survey of program participants. The survey data were used to build a statistical model to estimate program impacts that accounted for participant race, income, and work location. In addition, an analysis was conducted to determine what effect suburban versus urban locations had on program results.
TDM Toolkits
UrbanTrans assisted MassRIDES with the development of Transportation Demand Management (TDM) toolkits that are being used to educate employers and developers on the benefits of TDM programs. The toolkits are designed to assist developers and employers with the selection of TDM strategies that are applicable to their worksite or development that will result in measurable reductions in vehicle travel. Based on the success of the toolkits, UrbanTrans was asked to update them to cover a broader selection of employers and locations throughout the state.
TNC as a first mile solution
MassRIDES hired UrbanTrans to build a model that predicts increases in transit ridership that would result from subsidizing Transportation Network Company (TNC) rides between commuters’ homes and nearby commuter rail stations in the Boston region. The model controls for factors such as parking cost and availability, station access time and mode, differences in rail travel time versus vehicle travel time, vehicle trip cost savings, transit fares, and parking fees at transit stations and near work locations. It was used to evaluate stations throughout the Boston region and identify the top ten stations where TNC subsidies will yield the largest increases in transit ridership while requiring minimal net costs after accounting for new transit fare revenue.
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