Ulla Hester, AICP

Ulla Hester, AICP

Manager, Planning

When our project managers need someone who can think outside the box, they call on Ulla. With over 13 years of experience in transportation and urban planning, Ulla leads the planning team to provide the most value to our transportation management associations (TMAs).

Ulla works with both the public and private sector clients to develop transportation demand management (TDM), shared use mobility, and active transportation plans and policies. Recently, Ulla has been creating plans and tools that help developers comply with TDM requirements.

Ulla’s work is driven by her strong commitment to sustainability and passion to improve people’s quality of life through planning. She earned her master’s in City Planning at M.I.T. and is accredited by the American Institute of Certified Planners.

In her spare time, she can usually be found on the side of a mountain for a morning hike, in the middle of a lake for a summer swim or navigating the city on a lovely bike ride.

Favorite way to get around

Emily Haar, TDM-CP

Emily Haar, TDM-CP

Program Management Lead

We’re not quite sure what the secret ingredient is, but when Emily’s on your team, your project will have a newfound level of organization, calmness, and productivity. This is why she’s helping deliver some of our biggest projects in transportation demand management (TDM). Emily is passionate about providing TDM solutions because she can see how this work can impact people’s lives for the better. Her empathetic nature is showcased in how she delivers TDM solutions and how she manages the program development staff in the Atlanta office.

With over a decade of experience, she leads UrbanTrans activities in the Georgia Commute Options regional commuter program through specialized employer outreach and in-depth program development across the Atlanta region. She also currently serves as project manager for the Hartsfield-Jackson International Airport’s employee ride options program.

Emily has a Bachelor of Science in Management from the Georgia Institute of Technology, with a certificate in Operations Management. She is an Association for Commuter Transportation (ACT) 40 Under 40 Award recipient. Emily previously managed the Perimeter Connects TMA, which was awarded the ACT Outstanding TMA Award for exemplary programs during her tenure.

She is an ATL native, and loves the city, the people, the vibrancy, and its rich history. Emily spends her time trying to keep up with her two toddlers, attending plays with her husband, and finding any excuse to get outside when it’s cooler than 80 degrees.

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Jossimar Fuentes

Jossimar Fuentes

Senior Program Specialist

Jossimar is a problem solver with a strong belief in the power of innovation and creativity. Born and raised in Los Angeles, Jossimar brings a wealth of unique insight to UrbanTrans and its Los Angeles office. His skillsets offer newfound opportunities when navigating the patchwork of different cultures within our communities. Currently, Jossimar serves as project manager for the first-last mile pilot project for the City of Inglewood, aimed at providing residents employed at the Los Angeles International Airport with a safe and reliable trip to work.

Jossimar has dedicated his professional career to bringing opportunities and access to low-income communities in the Los Angeles area. Before joining UrbanTrans, he was tasked with leading job development programs in the hospitality field for the City of Santa Monica. He established local job training programs, engaged at-risk youth, found solutions to local transportation problems, and helped community groups navigate the municipal planning process.

Jossimar earned his bachelor’s degree from Syracuse University in Information Science & Technology. Later he earned a master’s degree from California State University, Northridge in Urban Planning. Jossimar enjoys connecting with people and contributing to programs that meet their needs.

When he is not working, Jossimar is closely following his favorite football (soccer) team, the Galaxy, experiencing Los Angeles on a bike or by transit, and helping people in his community improve their financial literacy.

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Sharon Freeman

Sharon Freeman

Program Specialist

Sharon leads with empathy and is always going the extra mile to understand how others view the world. She is passionate about the person behind the practice and goes deeper to help people commit to new and healthier habits. In her role at UrbanTrans, Sharon leverages her sales background to engage employers, property managers, and commuters to effectively tackle traffic in Perimeter Center.

With over a decade of consultative sales experience, Sharon has a refined listen-first approach to understanding what people need. Before joining UrbanTrans, Sharon served in sales management roles with Allison Transmission, a former division of GM, Ford Motor Company, Blue Bird Corporation, and Mercedes-Benz USA.

Sharon received her Bachelor of Arts in English from Spelman College. She proudly serves as a board member for the Community Development Corporation, which keeps her connected to the people of the city she considers home.

When she is not traveling or working on her mission to visit every Thai restaurant in Atlanta, you’re likely to find Sharon relaxing at home with her sweetheart cat, Gracie.

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Adrienne Boyd, TDM-CP

Adrienne Boyd, TDM-CP

Senior Program Specialist

Highly experienced in running numerous outreach and education programs in the non-profit and public sectors, Adrienne is a “go-to” team member. She thrives under pressure and endures until she’s delivered on a project. At UrbanTrans, Adrienne supports employee engagement, campaign planning, and program analysis for transportation management associations in Toronto, Denver, Minnesota, and Atlanta. 

Adrienne brings five years of experience in transportation demand management (TDM) to UrbanTrans. Before joining the team, she was part of the City of Toronto Smart Commute team. She supported Toronto businesses with TDM services during the 2015 Pan/Parapan Am Games—the largest outreach initiative of its kind in Toronto. She also used her lively communications and intuitive program development skills to help over 130 Toronto-based businesses enact workplace travel plans.

Adrienne graduated Cum Laude from York University, receiving a Bachelor of Environmental Studies in Environmental Management & Conservation. She was invited to share her fresh program planning insights at the 2019 Canadian Association for Commuter Transportation conference.

Her buoyant attitude and work ethic stems from her previous work experience as a park ranger, networking events organizer, historic reenactment soldier, and outdoor educator. On weekends, Adrienne is often found exploring the hidden ecology of Toronto’s ravines and volunteering at her local animal rescue.

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Sarah Bell

Sarah Bell

Digital Communications Specialist

Sarah believes in the power of a well-told story and the buzz of a well-played hashtag. She is attentive to communicating with people where they are—whether that is via a mobile device, email inbox, or social media feed. Sarah supports UrbanTrans clients across North America, using her skillsets to craft dynamic content, build behavior change-oriented email marketing programs, create and execute results-driven organic and paid social media plans, and work with creative teams to bring a client’s design vision to life.

With over seven years of experience in integrated marketing and public relations, Sarah developed strong roots in creative thinking and problem-solving. She has learned how to harness those forces to drive impactful communications programs for companies that span from small startups to global enterprises.

Sarah earned a Bachelor of Science in Communication from Kennesaw State University. Outside of work, Sarah invests her time in mountain climbing, enjoying live music, and hanging out with her cat, Luna.

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Ranja Andriamanana

Ranja Andriamanana

Program Assistant

A full-time transit rider for more than two years, Ranja has experienced firsthand the profound power of dependable access to transportation. Now she’s on a mission to help cities give more equitable transportation access so that everyone can have a safe, efficient way to get around. Ranja’s enthusiasm is infectious and it shows in her work. In her role at UrbanTrans, Ranja works closely with commuters, helping them figure out their best way to work.

Ranja brings to UrbanTrans two years of experience in program evaluation and research for public and non-profit sectors.  She recently earned her master’s degree in Public Administration from the Andrew Young School of Policy Studies at Georgia State University. She specialized in Economic Development and Urban Planning. She also holds an undergraduate degree in Economics and Political Science from the University of New Mexico.

In her free time, Ranja can be found in her kitchen trying out new recipes and poring over books—her favorite genre is fiction. Ranja also invests her time in building relationships with others and seeking new experiences and places.

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Matthew Kaufman, AICP

Matthew Kaufman, AICP

Planning Director

It’s a beautiful thing when a plan moves into action. It takes a special planner to keep it from collecting dust on the shelf, and that is where Matthew comes in. Matthew has 18 years of experience developing plans to help people move more efficiently and improve our environment. He thoughtfully addresses any project thrown at him, and his attention to detail and vast experience results in superior program design, delivery, and evaluation.

Matthew leads up the Planning Department at UrbanTrans, while also serving on its Board of Directors. Some of his recent work includes creating development-related TDM plans and policies; helping design, implement, and evaluate shared-mobility pilots; and creating strategies to address first and last mile travel issues.

Matthew has a master’s degree in urban planning and an undergraduate degree in civil engineering. His interest in planning dates back to his teens when he first started thinking about highways, transit, and how to make travel better.

Matthew says few people enjoy their jobs as much as he enjoys his. He’s excited about the future of mobility and the opportunities that new technologies and services are creating.

Matt
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Aaron Gaul, TDM-CP

Aaron Gaul, TDM-CP

Director

Aaron is known for his entrepreneurial spirit, hunger for innovation, and desire for winning clients’ awards. His affinity for neuro-economics, psychology, and behavior change translates into data-driven transportation solutions that don’t only stand out; they advance the industry.

Aaron has 19 years of experience in transportation consulting, and he has been a vital part of the UrbanTrans team for the last fifteen. His experience spans program planning, development, implementation, and marketing. He leads the Program Development and Management (PDM) department, cultivating a highly collaborative work environment. He also serves on the firm’s Board of Directors.

In the time he’s been with UrbanTrans, there’s plenty he’s proud of. But it turns out there’s a few numbers he’s keeping score on: 

  • Convincing his wife to two international relocations to open the company’s Toronto and Los Angeles offices.
  • Speaking at dozens of industry leading events.
  • Contributing to over a hundred innovative TDM plans.
  • Conducting thousands of outreach events to engage with vital stakeholders.

In 2018, Aaron was tapped to serve as a subject matter expert for the development of a Transportation Demand Management certification exam on behalf of the Association of Commuter Transportation. He also serves on the Board of Trustees for the TDM Professional Certification. Aaron is currently the Board President of the Southern California Chapter of the Association of Commuter Transportation. He is a Global Landmark peer-selection panelist for Sustainable Transportation & Behaviour Change Designations. 

Aaron earned a Bachelor of Science in Entrepreneurship and Small Business Management and a Bachelor of Science in Marketing from Florida State University. Outside of work, you’ll likely find Aaron chasing his two spirited toddlers around the backyard while briefly yet wistfully glancing over at his neglected garden.

Aaron
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Joddie Gray, AICP

Joddie Gray, AICP

President

Joddie’s leadership and collaborative approach to sustainable transportation are a testament to the success of UrbanTrans and our projects around the globe. Her clients admire her ability to leverage the strengths of all project stakeholders, manage projects on time and budget, and align policy for realistic impacts. Even more, she is admired among her clients and colleagues for her unwavering integrity and commitment to the communities she serves.

Joddie draws on 25 years direct experience in transportation project management, transportation demand management planning and analysis, public and private partnerships, organizational development, and policy creation. Joddie’s project portfolio includes work across the U.S., Canada, Australia, Dubai, West Africa, and South Africa.

Joddie maintains an active role in numerous associations to help push our industry forward. From discussion panels to featured speaking opportunities, she is eager to share her experiences. She is currently active with the Transportation Research Board, Association for Commuter Transportation, Association for Commuter Transportation – Canada, American Planning Association, and American Institute of Certified Planners. Joddie is also a member of the Women Presidents’ Organization. She is also proud to call herself a RPCV – Returned Peace Corps Volunteer. We recommend asking her about her 20th reunion with her village in Togo!

Joddie
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