Andy Knauer

Andy Knauer

Administrative and Compliance Lead

Andy is a formidable fighter of entropy and is happiest when improving the processes and procedures that make businesses run like well-oiled machines. Andy brings a program improvement skillset that enhances the productivity of his consultant colleagues. He utilizes his own brand of behind-the-scenes magic to help UrbanTrans grow and thrive both now and for years to come.

Andy has 10 years of program evaluation and improvement experience with the State of Colorado and an additional five years of experience as a department supervisor with a local credit union. At UrbanTrans, he is passionate about working with a brilliant group of people who are doing important and exciting work.

Andy earned a master’s degree in Public Policy Analysis from University of Denver after completing his studies at Drexel University with a Bachelor of Arts in Economics.

When he is not wielding his administrative magic wand, Andy can be found playing with his two kids, handcrafting in his woodshop, or destroying small bits of turf on the golf course.

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Amy Johnson, AICP

Amy Johnson, AICP

Principal Planner

Amy is passionate about helping individuals and communities explore mobility options that lead to increased quality of life through better personal health and improved air quality. With eight years of experience in both the public and private sectors, Amy specializes in developing transportation demand management (TDM) plans. She has authored or contributed to over a dozen TDM plans for private developers, municipalities, county governments, transit agencies and campuses across the U.S. and Canada.

As a city-dweller, year-round bicycle commuter and transit user, Amy brings personal experience to alternative  transportation planning. Amy’s approach to transportation planning is focused on a traditional gaps and barrier analysis through a behavior change lens.

In addition to her TDM and transportation planning work, Amy is UrbanTrans’ survey programming and Geographic Information Systems (GIS) guru, with her expert analytic capabilities and eye for design.

Amy holds a Bachelor of Science in Economics from John Carroll University. She also earned a Master of Urban and Regional Planning from the University of Colorado.

In her spare time, she enjoys riding her bike, trying new restaurants with her husband, and exploring Denver with her toddler son.

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Ashley-Grace Jaberi

Ashley-Grace Jaberi

Integrated Marketing Lead

Ashley-Grace is a thinker and relishes opportunities to puzzle out the curiosities of human behavior. Her approach is both exploratory and deliberate—she decodes data into actionable insights. The result is a clear path to empowering people to change for the better. She has consistently applied this enthusiasm for problem-solving and integrative thinking the minute she landed at UrbanTrans.

In her role at UrbanTrans, Ashley guides marketing strategy and creative development for our behavior change projects throughout North America. Prior to her arrival, she worked with economic development agencies, governments, and non-profits on transportation and civic challenges.

She earned her Master of Science degree in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism. She also holds a Bachelor of Arts degree from Shorter College in English.

When she’s not busy sparking ideas big and small, Ashley can be found in her kitchen, cheerfully cooking her heart out with her husband and two kids by her side.

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Ulla Hester, AICP

Ulla Hester, AICP

Senior Principal Planner

When our project managers need someone who can think outside the box, they call on Ulla. With over 13 years of experience in transportation and urban planning, Ulla leads the planning team to provide the most value to our transportation management associations (TMAs).

Ulla works with both the public and private sector clients to develop transportation demand management (TDM), shared use mobility, and active transportation plans and policies. Recently, Ulla has been creating plans and tools that help developers comply with TDM requirements.

Ulla’s work is driven by her strong commitment to sustainability and passion to improve people’s quality of life through planning. She earned her master’s in City Planning at M.I.T. and is accredited by the American Institute of Certified Planners.

In her spare time, she can usually be found on the side of a mountain for a morning hike, in the middle of a lake for a summer swim or navigating the city on a lovely bike ride.

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Emily Haar, TDM-CP

Emily Haar, TDM-CP

Principal Consultant

We’re not quite sure what the secret ingredient is, but when Emily’s on your team, your project will have a newfound level of organization, calmness, and productivity. This is why she’s helping deliver some of our biggest projects in transportation demand management (TDM). Emily is passionate about providing TDM solutions because she can see how this work can impact people’s lives for the better. Her empathetic nature is showcased in how she delivers TDM solutions and how she manages the program development staff in the Atlanta office.

With over a decade of experience, she leads UrbanTrans activities in the Georgia Commute Options regional commuter program through specialized employer outreach and in-depth program development across the Atlanta region. She also currently serves as project manager for the Hartsfield-Jackson International Airport’s employee ride options program.

Emily has a Bachelor of Science in Management from the Georgia Institute of Technology, with a certificate in Operations Management. She is an Association for Commuter Transportation (ACT) 40 Under 40 Award recipient. Emily previously managed the Perimeter Connects TMA, which was awarded the ACT Outstanding TMA Award for exemplary programs during her tenure.

She is an ATL native, and loves the city, the people, the vibrancy, and its rich history. Emily spends her time trying to keep up with her two toddlers, attending plays with her husband, and finding any excuse to get outside when it’s cooler than 80 degrees.

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Jossimar Fuentes

Jossimar Fuentes

Principal Consultant

Jossimar is a problem solver with a strong belief in the power of innovation and creativity. Born and raised in Los Angeles, Jossimar brings a wealth of unique insight to UrbanTrans and its Los Angeles office. His skillsets offer newfound opportunities when navigating the patchwork of different cultures within our communities. Currently, Jossimar serves as project manager for the first-last mile pilot project for the City of Inglewood, aimed at providing residents employed at the Los Angeles International Airport with a safe and reliable trip to work.

Jossimar enjoys connecting with people and contributing to programs that meet their needs. He has dedicated his professional career to bringing opportunities and access to low-income communities in the Los Angeles area. Before joining UrbanTrans, he was tasked with leading job development programs in the hospitality field for the City of Santa Monica. He established local job training programs, engaged at-risk youth, found solutions to local transportation problems, and helped community groups navigate the municipal planning process. 

Jossimar earned his bachelor’s degree from Syracuse University in Information Science & Technology. Later, he earned a master’s degree from California State University, Northridge in Urban Planning.

When he is not working, Jossimar is closely following his favorite football (soccer) team, the Galaxy, experiencing Los Angeles on a bike or by transit, and helping people in his community improve their financial literacy.

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Adrienne Boyd, TDM-CP

Adrienne Boyd, TDM-CP

Senior Program Specialist

Highly experienced in running numerous outreach and education programs in the non-profit and public sectors, Adrienne is a “go-to” team member. She thrives under pressure and endures until she’s delivered on a project. At UrbanTrans, Adrienne supports employee engagement, campaign planning, and program analysis for transportation management associations in Toronto, Denver, Minnesota, and Atlanta. 

Adrienne brings five years of experience in transportation demand management (TDM) to UrbanTrans. Before joining the team, she was part of the City of Toronto Smart Commute team. She supported Toronto businesses with TDM services during the 2015 Pan/Parapan Am Games—the largest outreach initiative of its kind in Toronto. She also used her lively communications and intuitive program development skills to help over 130 Toronto-based businesses enact workplace travel plans.

Adrienne graduated Cum Laude from York University, receiving a Bachelor of Environmental Studies in Environmental Management & Conservation. She was invited to share her fresh program planning insights at the 2019 Canadian Association for Commuter Transportation conference.

Her buoyant attitude and work ethic stems from her previous work experience as a park ranger, networking events organizer, historic reenactment soldier, and outdoor educator. On weekends, Adrienne is often found exploring the hidden ecology of Toronto’s ravines and volunteering at her local animal rescue.

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Matthew Kaufman, AICP

Matthew Kaufman, AICP

Planning Director

It’s a beautiful thing when a plan moves into action. It takes a special planner to keep it from collecting dust on the shelf, and that is where Matthew comes in. Matthew has 18 years of experience developing plans to help people move more efficiently and improve our environment. He thoughtfully addresses any project thrown at him, and his attention to detail and vast experience results in superior program design, delivery, and evaluation.

Matthew leads up the Planning Department at UrbanTrans, while also serving on its Board of Directors. Some of his recent work includes creating development-related TDM plans and policies; helping design, implement, and evaluate shared-mobility pilots; and creating strategies to address first and last mile travel issues.

Matthew has a master’s degree in urban planning and an undergraduate degree in civil engineering. His interest in planning dates back to his teens when he first started thinking about highways, transit, and how to make travel better.

Matthew says few people enjoy their jobs as much as he enjoys his. He’s excited about the future of mobility and the opportunities that new technologies and services are creating.

Matt
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Aaron Gaul, TDM-CP

Aaron Gaul, TDM-CP

Director

Aaron is known for his entrepreneurial spirit, hunger for innovation, and desire for winning clients’ awards. His affinity for neuro-economics, psychology, and behavior change translates into data-driven transportation solutions that don’t only stand out; they advance the industry.

Aaron has 19 years of experience in transportation consulting, and he has been a vital part of the UrbanTrans team for the last fifteen. His experience spans program planning, development, implementation, and marketing. He leads the Program Development and Management (PDM) department, cultivating a highly collaborative work environment. He also serves on the firm’s Board of Directors.

In the time he’s been with UrbanTrans, there’s plenty he’s proud of. But it turns out there’s a few numbers he’s keeping score on: 

  • Convincing his wife to two international relocations to open the company’s Toronto and Los Angeles offices.
  • Speaking at dozens of industry leading events.
  • Contributing to over a hundred innovative TDM plans.
  • Conducting thousands of outreach events to engage with vital stakeholders.

In 2018, Aaron was tapped to serve as a subject matter expert for the development of a Transportation Demand Management certification exam on behalf of the Association of Commuter Transportation. He also serves on the Board of Trustees for the TDM Professional Certification. Aaron is currently the Board President of the Southern California Chapter of the Association of Commuter Transportation. He is a Global Landmark peer-selection panelist for Sustainable Transportation & Behaviour Change Designations. 

Aaron earned a Bachelor of Science in Entrepreneurship and Small Business Management and a Bachelor of Science in Marketing from Florida State University. Outside of work, you’ll likely find Aaron chasing his two spirited toddlers around the backyard while briefly yet wistfully glancing over at his neglected garden.

Aaron
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Joddie Gray, AICP

Joddie Gray, AICP

President

Joddie’s leadership and collaborative approach to sustainable transportation are a testament to the success of UrbanTrans and our projects around the globe. Her clients admire her ability to leverage the strengths of all project stakeholders, manage projects on time and budget, and align policy for realistic impacts. Even more, she is admired among her clients and colleagues for her unwavering integrity and commitment to the communities she serves.

Joddie draws on 25 years direct experience in transportation project management, transportation demand management planning and analysis, public and private partnerships, organizational development, and policy creation. Joddie’s project portfolio includes work across the U.S., Canada, Australia, Dubai, West Africa, and South Africa.

Joddie maintains an active role in numerous associations to help push our industry forward. From discussion panels to featured speaking opportunities, she is eager to share her experiences. She is currently active with the Transportation Research Board, Association for Commuter Transportation, Association for Commuter Transportation – Canada, American Planning Association, and American Institute of Certified Planners. Joddie is also a member of the Women Presidents’ Organization. She is also proud to call herself a RPCV – Returned Peace Corps Volunteer. We recommend asking her about her 20th reunion with her village in Togo!

Joddie
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